Course length 

1 day

Why come on this course?

This facilitated workshop will allow you to analyse the customer service levels you currently provide and benchmark these against latest research in delivering customer service excellence.

It will offer practical advice on how to raise standards of customer service amongst your team, and provide support to individuals in customer-facing roles.

Customer service excellence is not the sole responsibility of your customer service professionals, and this workshop will help you manage the contribution of the wider organisation in delivering service excellence.

Who is it for?

This course will benefit managers responsible for delivering customer service to internal or external clients, managers who needs to improve customer service standards within their organisation, and managers who want to embed a strong customer service culture within their department or organisation.

What will I learn?

By the end of this course you will be able to:

  • Identify your internal and external customers 
  • Explain your role in the provision of customer service 
  • Clarify customer requirements and expectations 
  • Identify the resources required to ensure staff can fulfil their responsibilities 
  • Support your teams so they provide consistent excellent service 
  • Set personal and corporate customer service goals 
  • Contribute effectively to corporate customer service strategies

Course contents

  • Personal objectives for the course
  • Customer service knowledge check
  • The customer – supplier chain
  • Defining customer care standards 
  • Customer focus groups – briefing and completion
  • Problem, complaint or opportunity
  • Excellence in customer relations
  • Leading by example
  • The importance of employee engagement and its influence on customer service excellence 
  • Customer service behaviour
  • Development of a customer service excellence strategy
  • Completion of a personal action plan


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